16d • 🧠 Quick Tips
The data is coming in: AI Assets Work, But There’s a Technique To It.
Hello!
I have been running an experiment with my other business where all of my ad creatives are at least 90% AI-generated, with only minor editing like font adjustment.
These ads are converting, and they are converting well. January has been so successful compared to previous years that I had to pause advertising this week. It’s been insanely busy and I need a breather haha
Here’s a few things I’ve observed while making ad assets with AI:
- Start with a discussion about your goals, the feelings you want to evoke, and what you want customers to do next.
- Provide examples. Even a crude drawing helps. AI relies heavily on references, and if you try to work through dialogue alone, you’ll often get random outputs that don’t align with your vision.
- Once AI creates a mockup, it’s hard to pull it away from that direction. You can avoid this by re-uploading your references before requesting the next mockup and having another short discussion. Simply describing the changes you want often doesn’t result in anything useful.
- Plan on doing some light editing. It’s not worth the effort to chase perfection. Get the asset to 70–80%, then take it into Canva or Adobe Express to fix the small details.
This experiment is on-going and I’m working on a full lesson as it develops. Stay tuned!
Have you tried to use AI for your brand assets? What was your experience? Did you find certain prompting habits to be helpful?
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The data is coming in: AI Assets Work, But There’s a Technique To It.
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