You don’t have to praise me when I repeat something you told me… It’s okay. ——— What is something that ChatGPT does with you that’s funny or quirky?

Hello! I have been running an experiment with my other business where all of my ad creatives are at least 90% AI-generated, with only minor editing like font adjustment. These ads are converting, and they are converting well. January has been so successful compared to previous years that I had to pause advertising this week. It’s been insanely busy and I need a breather haha Here’s a few things I’ve observed while making ad assets with AI: - Start with a discussion about your goals, the feelings you want to evoke, and what you want customers to do next. - Provide examples. Even a crude drawing helps. AI relies heavily on references, and if you try to work through dialogue alone, you’ll often get random outputs that don’t align with your vision. - Once AI creates a mockup, it’s hard to pull it away from that direction. You can avoid this by re-uploading your references before requesting the next mockup and having another short discussion. Simply describing the changes you want often doesn’t result in anything useful. - Plan on doing some light editing. It’s not worth the effort to chase perfection. Get the asset to 70–80%, then take it into Canva or Adobe Express to fix the small details. This experiment is on-going and I’m working on a full lesson as it develops. Stay tuned! Have you tried to use AI for your brand assets? What was your experience? Did you find certain prompting habits to be helpful?

If your audience is focused on the wrong part, you lose them. 🙅‍♀️ People don’t always look where you want them to. They scan and latch onto whatever feels most interesting, most obvious, or easiest to process. ❌ The problem is that attention often lands in the wrong place: - Navigation instead of the product. - Empty space instead of the subject. - Design instead of the call to action. The audience did look… just not where it mattered. ❓So ask yourself: - What do people notice first when they see your content - Is that the part you want them to notice? - What happens if they never reach the interesting part? 👀 Something will always catch people’s attention. The question is whether it’s the thing that matters. I’ll be going deeper into this idea, including how AI fits into it, in an upcoming video. 👉Have you ever noticed a brand pulling your attention away from the very thing they wanted you to act on? What did you do next? Let me know in the comments 👇

I'm doing something with ChatGPT this morning and I'm reminded yet again that AI will never think for you. Talking to it like a person yields the best results but also tricks me into trusting it. While another human always kind of "knows what you mean", ChatGPT convincingly pretends to. At its best, it inspires you to ask better questions. At its worst, it lets you think you asked the best question, never having been the wiser.

Hello and welcome to 2026! I hope everyone's year is full of joy and success! Here's a quick update of where Lucidium is at. Over Christmas break I wrote several video lessons, they will be released over the course of the next few weeks. The one I'm the most excited for is Lucidium's foundational philosophy: PACT - Partnered AI Communication Technique. For the last several months, I've hinted at speaking to AI like a person, but the reference for what that actually meant was missing. I wanted to make sure that everything was clear and fully developed before I launched the first lesson, and I finally have the clarity I needed. Stay tuned! I have a lot planned for this year. In the mean time, what projects are you most excited for this year? How are you integrating AI into those projects? I'd love to hear what you're up to :) Happy New Year!