🏗 Real Current Situation: The “I Want You to Make Money” Developer
Let me break down something I’m dealing with right now. 100+ year old building. Framing + drywall scope. Developer says: "I want you to make money.” But here’s the reality: • Another contractor was pressured into dropping $80,000 off his price • He’s now regretting it • Proposed structure: $45/hr. per man + 10%• My guy pays his men around $30/hr. On the surface that sounds “fair.” But let’s break it down: $45/hr. – $30/hr. = $15 gross margin Out of that $15 you still have: • Workers' comp • Payroll tax • Liability insurance • Supervision • Travel • Tools • Administrative overhead • Risk on a 100-year-old building (unknown framing conditions, out-of-plumb walls, hidden rot, etc.) That 10% “profit” isn’t profit. It’s protection. And on a building that old? Risk is not theoretical. It’s guaranteed. The dangerous part? When someone says “I want you to make money” while referencing another contractor who folded. That’s negotiation psychology. Not partnership. The Real Lesson: Old buildings eat low bids alive. You don’t lose money because you can’t build. You lose money because you price fear instead of risk. Now I want to ask you: Have you ever adjusted your price down…and felt it in your stomach immediately after? What happened?