1d (edited) • General discussion 📢
The Gap
Why 80% of your business comes from people who already trusted you, and what that’s actually costing you.
Go write down your last 12 months of closings and write down the source. Circle every deal that came from your sphere or a referral or a previous client.
For most agents that is 70, 80, maybe 90% of your business.
The industry will say, "Omg, Tammy is a star. She spends no money on leads. She is all SOI."
Here’s the part that stings a little. "Tammy does 4-8 open houses a month. She has bought leads before but the "leads were not good." She has tried social media, but the dm's never popped off."
The reality wasn't that she didn't try to do things outside of her sphere...Don't kill me, Tammy. It was because...It’s because those people who worked with her already knew, liked, and trusted her before she ever opened her mouth.
The relationship did the selling, she just showed up.
Which is exactly why the leads, the open houses, the door knocking never converted the way you expected them to. It’s not that you’re bad at this.
It’s that the way you were taught to talk to people was built in the 1980's, not for the busy human of today.
When I interview agents about their phone conversations, they say, well I wouldn't actually want to talk to myself. RIGHT!
Nobody ever taught you the skills on how to build trust fast, with a total stranger, in one conversation.
That’s the actual gap. Not motivation. Not more leads. The gap between deepening a relationship you’ve had for years and creating one in twenty minutes.
And it’s expensive. Every “let’s talk next month” from someone who barely knows you. Every warm referral that goes with another agent because you couldn’t close the trust gap fast enough before they found someone else who could.
For most agents this has been quietly draining tens of thousands, sometimes hundreds of thousands, out of their business every single year for the last 5 to 7 years.
Nobody in the industry wants to admit they are following an old process.
I know this gap from both sides. I sold over $250 million in real estate in under 6 years, in a brand new city where I knew only a few souls.
No sphere, no referral network, no old friends sending me deals. Every client started as a stranger. I took a listing that had sat 368 days with 6 different agents and sold it in 9 days. Another that sat 468 days with 3 agents, sold in 11.
Not because I’m special. Because I learned exactly what to say to people who had zero reason to trust me yet.
Everything inside this community is designed to solve one problem: helping you build trust with strangers and how to speed up the sales cycle.
That’s what every course, script, roleplay, and lesson here is built around.
• 📚 Seller Lead Machine — turning strangers into seller appointments
• 📚 Win the Listing — what to say in the room so they sign, not “think about it”
• 📚 Win the Buyer — converting buyers who barely know you in a market where everyone stalls
Start with the free Foundations training first. It’ll prove we’re not full of it.
Drop a comment:
- What have you tried in the past to generate leads? (name all sources)
- What percentage of your business is sphere right now?
- Do you want to change that?
- Take the Conversion Gap Quiz
— Vikram Deol
$250,000,000 Sales Volume
Founder of TRIS Sales Method
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The Gap
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