Going through the Sales Cert I'm a little confused on when I should be asking this question - should it be in the Problem Stage or the Solution Stage? The modules refer us to ask these questions in the Problem stage, but it feels more appropriate in the Solution Stage.
Secondly, do we go deep about their why and their goals in the problem stage? Or do we just focus on their pains, go deep on how it affects them, then go into 4 horsemen of pain, then transition into Solution Stage, then ask them about their goals and ask what it would do for them/what it would mean to them?