Aug 6 • General
The Importance of Genre and Trope
Genre + Trope = Your New Targeting
Facebook is reducing detailed audience targeting and dynamic creative.
So… how do you find the right readers now?
Genre tells them who the book is for.
Trope tells them why they’ll love it.
“Enemies to lovers”? “Small-town second chance”? “Found family”?
That’s your hook. That’s your targeting.
When the algorithm can’t find your readers, your ad creative has to.
Make your genre obvious. Make your trope irresistible.
Our guided Genre and Trope workshop is available now and the live version with weekly Q/As with Mal Cooper is coming soon!
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The Importance of Genre and Trope
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