So much has been said about Andromeda and what it does, and I found this article really refreshing. I also liked this comment underneath—it might explain why some ads no longer work (mine, thankfully, still do). The Truth About Meta Andromeda and Ad Retrieval - Jon Loomer Digital The comment: The way we've seen it manifest is this - since the ad retrieval process changed, we need to change some attributes of the ad to make sure it gets retrieved. Previously, your ad just had to win the auction. (I know there was a retrieval before, but that's the bit that changed) Now, it needs to pass an AI "pre selection" to even get into the auction. So the AI needs to be able to understand very clearly what your ad is about and who it should serve it to. If it doesn't, then it won't even get into the auction, becasue it thinks other ads are better suited to the person.

It's that time of year again where your testimonials will help full slots! Tell me in the comments what you find helpful, how it's helped you, or just how much you like it here! In January we are launching a brand new and in depth FB Ads live workshop (1 live training and 1 live Q/A) so we'd like to fill seats! Thank you, friends!

If you are a perfectionist, stop and watch this. If you don't know what you are doing, pretend you do and get the thing done as if you knew what was going on, even if you don't. The goal is to be done. Even failing counts if the thing is now done. Keep going onto the next thing until it is done. Rinse. Repeat. Done.

I'm just popping in to wave at everyone! Life is happening, focus is changing, and I'm going to drop out for a good while. But I'll cheer you all on from the sidelines! Thanks for all the iniput and comments from Mal and all of you. ❤️

As we re-org the classrooms you'll see some new class rooms coming soon---soon! Are your books FB Ad Ready? Facebook Mindset Ad Detective: Case Files for solving problems relating to creeping CPC, Audiences, the FB Ad Pixel, and more. The FB Ad Score Card pointing you to where you need to go to fix your burning FB Ad questions In January we'll be getting ready to launch a brand new Fluent in FB Ads Course leading into advanced FB Ads featuring custom audiences and retargeting ads. Anything else you're looking for? Make a suggestion below!