Nov 6 • Daily Wisdom
Simple Sells. Clever Confuses.
Yesterday I asked people to describe their business in 7 words or less...
And to record a 30-second video pitch.
Not a second more.
A few brave ones did it.Most didn’t.
Because here’s the truth…
When people pitch, they often try to impress rather than connect.
They use big words that sound intelligent.
Or clever phrases they think make them sound professional.
But if a 12-year-old can’t understand it,
half your potential customers are gone before you even start.
Clarity beats cleverness. Every time.
Look at the some of the biggest brands in the world:
Nike → Just do it.
Apple → Think different.
L’Oréal → Because you’re worth it.
Google → Organise the world’s information.
Tesco → Every little helps.
McDonald’s → I’m lovin’ it.
Adidas → Impossible is nothing.
Airbnb → Belong anywhere.
Harley-Davidson → Live to ride. Ride to live.
Subway → Eat Fresh
KFC → Finger Lickin’ Good
Coca-Cola → Open Happiness
Pepsi → For the Love of It
Ford → Built Tough
BMW → The Ultimate Driving Machine
Audi → Vorsprung durch Technik (translated: “Advancement through technology”)
Mercedes-Benz → The Best or Nothing
Volkswagen → Drivers Wanted
Jaguar → Grace, Space, Pace
FedEx → The World on Time
Disney → The Happiest Place on Earth
Lego → Play On
eBay → Buy It. Sell It. Love It.
Visa → Everywhere You Want to Be
Mastercard → There Are Some Things Money Can’t Buy
De Beers → A Diamond Is Forever
M&M’s → Melts in Your Mouth, Not in Your Hand
Red Bull → Gives You Wings
Burger King → Have It Your Way
Dove → Real Beauty
Netflix → See What’s Next
Spotify → Music for Everyone
BBC → Inform. Educate. Entertain.
LinkedIn → Connect to Opportunity
YouTube → Broadcast Yourself
None of those lines are complicated.
But every single one connects.Instantly.
Simple is memorable.
Simple is powerful.Simple scales.
If you need a paragraph to explain your business,
you haven’t yet got a business that connects.
If you can’t pick up your phone right now
and record a 30-second pitch without thinking too hard,
you haven’t yet got your pitch.
Because if you can’t say it clearly,
no one else will ever repeat it.
So here’s your challenge today:
→ Describe your business in 7 words or less.
→ Record a 30-second pitch.
Post it.Or send it to the group.
If it connects, members (and myself) will tell you.
If it confuses, we'll help you fix it.
Stop trying to sound impressive.
Start trying to be understood.
9
22 comments
Simple Sells. Clever Confuses.
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