5d • Daily Wisdom
Feelings vs Facts
We think people buy what we do.
They do not.
People buy how we make them feel.
Most trades, most businesses, most professionals lead with the facts.
What they fix.
What they build.
What they deliver.
The skills.
The features.
The logic.
But selling is never logical first.
It is emotional first.
Always.
People buy from people who make them feel safe.
People buy from people who make things simple.
People buy from people who make them feel understood.
People buy from people who reduce their anxiety, not increase it.
Human connection beats technical competence every time.
Because the truth is this:
- Trust is emotional.
- Safety is emotional.
- Confidence is emotional.
- Reassurance is emotional.
And buying is a trust decision long before it is a price decision.
Two tradespeople can offer the same service.
One wins the work because the customer liked them more.
- Felt calmer with them.
- Felt listened to.
- Felt respected.
- Felt they would be easy to work with.
That is human psychology.
And it has been true for thousands of years.
If you want to sell more, stop talking about what you do.
- Start talking like a human.
- Start listening like a human.
- Start connecting like a human.
Because in business, just like in life,
people rarely remember the facts.
They always remember the feeling.
And the person who creates the best feeling
usually wins the customer.
If you need help in selling and pitching - you should check out the pitch to win course in January...
...it will change everything:
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Feelings vs Facts
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