Most people don't lose the sale when they say the price. They lose it in the few seconds after. They say the number, panic at the quiet, and fill it. "But we can look at that." "There's a payment plan if that helps." "That includes everything, by the way." The customer hadn't even reacted yet. Say it clearly, once. Then stop talking and let them answer. The silence feels long to you. It doesn't to them. If you sell for a living, as a business owner, freelancer, coach or creator, and the price is the bit you dread, have a look at Direct Sales Mastery. Agree or disagree? 👇