I had one idea for September. Then it grew legs. 😂 So now I’m quietly dropping useful little surprises inside ISC throughout the month. And a few of them are definitely not little. 👀 👉Identity Shift Circle

I've been scrolling through profiles in here and there are some brilliant business names floating around. Some obviously well thought out, some that clearly have a story behind them, and I'd put money on a few being a 2am decision after a bottle of wine 🍷 So go on, where did yours come from? Was it deliberate, did someone else suggest it, or did it just happen and now you're stuck with it? Don't hold back on the daft ones 🤣

You’re posting. You’re showing up. You might even be getting likes and engagement. But if the people you actually want to work with aren’t stopping, paying attention, or thinking “she gets me”… your content probably isn’t specific enough. “Women who want to make more money.” “Entrepreneurs who want to grow.” “People who need help with marketing.” None of that gives someone a reason to think THIS IS FOR ME. That’s the first part of my Find & Connect framework. Before they can trust you. Before they want what you sell. Before they buy. You have to get the right person to stop and CONNECT first. And specific beats generic every single time. Could you describe exactly who you help in ONE sentence without saying something broad like “female entrepreneurs”? Drop yours below.👇