Using Substack & Pinterest to Grow Your Skool Community

Heather Boers

🔥

10d (edited) • 🌐Directory Listings

Most creators try to grow a community by constantly promoting the community itself.

Post the link.

Share the link again.

Mention it in comments.

😯It rarely works well because people join communities when they already trust the voice leading it.

That trust usually starts with content first.

This is where Substack becomes incredibly powerful.

🛞𝐒𝐮𝐛𝐬𝐭𝐚𝐜𝐤 𝐚𝐬 𝐭𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐇𝐮𝐛

Substack works best when it becomes the home base for your ideas.

Articles, videos, podcast episodes, and insights all live in one place. Instead of content being scattered across platforms, everything flows through a single hub.

Each post becomes an asset that can circulate.

That circulation is what creates discovery.

When someone finds a helpful article, watches a short video, or reads a thoughtful insight, they begin to understand what you stand for and how you help people.

That natural progression often leads them to want more interaction and deeper conversation.

That’s where a Skool community fits beautifully.

Substack creates the awareness and relationship building.

Skool creates the human-to-human connection.

𝐖𝐡𝐲 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐆𝐫𝐨𝐰 𝐅𝐚𝐬𝐭𝐞𝐫 𝐖𝐡𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐬

People rarely join communities cold.

They join after encountering content that resonates.

Substack gives potential members a way to:

• experience your thinking

• learn from your insights

• see how you approach problems

• understand the transformation you help create

By the time they encounter the invitation to the community, they already feel familiar with the work.

The decision to join becomes much easier.

📌 𝐖𝐡𝐞𝐫𝐞 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐂𝐨𝐦𝐞𝐬 𝐈𝐧

Pinterest acts as a discovery engine for the content living on Substack.

Instead of social media posts disappearing in a few hours, Pinterest pins function like bookmarks that continue sending traffic over time.

Each Substack article can generate several pins.

Those pins connect curious readers directly to the content hub.

From there, readers explore the ideas, subscribe to the newsletter, and eventually discover the community.

Pinterest is not trying to keep people scrolling. Its job is to help people find resources.

That makes it incredibly effective for long-form content.

𝐓𝐡𝐞 𝐅𝐥𝐨𝐰

When these pieces work together, the process becomes simple.

Pinterest helps people discover helpful content.

Substack hosts the ideas and builds trust.

Skool provides the space where readers become participants in a real community.

Instead of chasing attention across multiple platforms, one piece of thoughtful content can create:

• discovery

• relationship

• conversation

• community

The result is a visibility system that grows naturally over time.

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬

Many creators feel overwhelmed trying to be everywhere.

A simpler model works better.

Create meaningful content in one place.

Allow that content to circulate.

Invite the readers who resonate most into a space where deeper connection can happen.

✨That is how content turns into community.

👉🔥𝐀 𝐒𝐢𝐦𝐩𝐥𝐞 𝐖𝐚𝐲 𝐭𝐨 𝐏𝐮𝐭 𝐓𝐡𝐢𝐬 𝐈𝐧𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧

Instead of trying to be everywhere, start with one piece of content and let it circulate.

Here’s a simple workflow you can try this week:

𝐒𝐭𝐞𝐩 𝟏 - Create one helpful Substack post (I like Substack, of course - but you can do this with a blog post or a youtube video as well - though on Substack it's one piece lots of different formats)

This could be:

• a short article

• a video explanation

• a podcast clip

• a quick tutorial

Focus on solving one specific problem your audience has.

𝐒𝐭𝐞𝐩 𝟐 - Turn that post into 3–5 Pinterest pins

Each pin should highlight a different idea from the article.

Examples:

• a bold statement from the post

• a quick tip or framework

• a common mistake people make

• the transformation your content helps create

Each pin links back to your Substack post.

𝐒𝐭𝐞𝐩 𝟑 - Invite readers into your community

At the end of the Substack post, include a short invitation like:

“Want to continue the conversation? Join us inside the community.”

That’s where your Skool link lives.

𝐒𝐭𝐞𝐩 𝟒 - Let the ecosystem work

Pinterest helps new people discover the content.

Substack builds trust and relationship.

Skool becomes the place where readers turn into active members of a real community.

One thoughtful piece of content can create discovery, trust, and conversation.

And when that happens consistently, your community grows naturally.

Inside the You World Order community, we focus on helping coaches and spiritual entrepreneurs amplify their voice, build authority, and turn their ideas into client-attracting assets using platforms like

Substack, Pinterest, and podcasting.

𝐘𝐨𝐮’𝐥𝐥 𝐟𝐢𝐧𝐝:

• conversations about visibility and audience growth

• practical strategies for turning content into opportunity

• support from others who are building purpose-driven businesses

The goal is simple: create a space where thoughtful ideas circulate and real relationships grow.

You’re welcome to join us here:👉 The You World Order w/

@Jill Hart

39 comments