Most contractors think they lose jobs because of price. Wrong. They lose because the offer feels confusing, risky, and unclear. This week, we showed why homeowners don’t want more choices… They want certainty, clarity, and safety. 👉 If it feels risky → they wait. 👉 If it feels safe → they sign. What most contractors miss: - Simple scales. Complicated fails. - People buy outcomes, not services. - Features create price shopping. - 60% of lost deals come from unclear offers. If someone can read your proposal without you there and sign it, you nailed it. The shift: Stop explaining work Start promising results ❌ Materials & scope ✅ The result they get 🔥 From the training: A remodeler cleaned up his offer, built 3 packages, added proof + a guarantee. Close rate jumped 28% → 54% in 90 days. No extra leads.Just clarity. Quick gut check: Can a homeowner instantly tell: ✔ who you serve ✔ what problem you solve ✔ why you’re different If not → that’s the leak. 👇 Drop “OFFER” and I’ll send you a Good / Better / Best offer example.

Most contractors think reviews are something you ask for after the job. That’s why they hate asking…and why they’re losing work to guys with worse craftsmanship but better reputations. Here’s what actually matters (and why most miss it): - 93% of homeowners read reviews before calling - Over half won’t even contact you if you’re under 4⭐ - Fake reviews kill trust and can get your Google profile nuked - Asking at the end is too late — you need to plant the seed early The simple system we use: 1️⃣ Set review expectations during the estimate 2️⃣ Deliver a “wow” experience (service > sales) 3️⃣ Follow up at the right time with photos, proof, and gratitude No begging. No awkward texts. No shady tactics. Reviews decide: - Who gets the call - Who gets paid more - Who stops competing on price 👇 Drop “REVIEWS” below, and I’ll share the templates we use to manage negative reviews

Most contractors think they need more leads. That’s not the real problem. 👉 You don’t have a lead shortage 👉 You have a website that’s quietly pushing good customers away In this week´s Live, we broke down why most contractor websites lose sales and how to fix it fast. What actually matters (and why most miss it): - Your website is a 24/7 salesperson, not a business card - Slow sites kill trust (people leave after 3 seconds) - Too many services = confused buyers - Missing reviews, photos, licenses = no credibility - Most visitors scan, not read - Mobile + speed matter more than design - Stock photos hurt conversions Quick Wins (do these first): 1️⃣ Lead with your core services only 2️⃣ Add real reviews + real project photos 3️⃣ Improve speed, mobile, and CTAs on every page Quick reality check: If someone Googles you and doesn’t call…Your website just lost you that job.

Most contractors chase more ads.The smart ones build relationships. The Dream 100 is a simple list of 100 people who can change your business: - past clients - referral partners - builders, suppliers, influencers - anyone already connected to your ideal customer These opportunities already exist—they’re just stuck in your head. Why the Dream 100 Works - Referrals beat ads every time - Relationships stabilize slow months - One strong connection can outperform any campaign - At the top, competitors collaborate—not compete One relationship → $880K in revenue Cost → $2,000That’s not luck. That’s strategy. The Simple Framework ✅ Define your ideal client (be ruthless) ✅ Build the list (start with 10, not 100) ✅ Enrich it (interests, habits, favorites) ✅ Add value first—never ask for work ✅ Be consistent, not transactional This isn’t branding. It’s direct response relationship marketing. Quick Win Today Pick one person you respect and add value this week: - Make an intro - Send a thoughtful message - Invite them somewhere they already love That’s how long-term businesses are built. 👉 Want help building and systemizing your Dream 100 so it actually gets done? Tap "LIST" to get the framework

Most contractors think the only way to get more jobs is more ads or more referrals.But the real question is: Do you even show up when someone searches “contractor near me”? If you’re not visible (or your profile is messy), you’re losing jobs before the phone ever rings — and your ad costs go up too. 🔥Highlights - Google Business Profile = your digital storefront (and it feeds your ad performance) - Maps is the new battleground: Google Maps + Apple Maps + Bing drive calls (and AI pulls from them) - Old-school SEO is dropping — local visibility is what wins now - Reviews are the #1 authority signal (and you must respond fast) - Photos + posts = authority (Google rewards active profiles) - Backlinks/directories = “votes” for trust that push you up the map pack - Google Q&A matters because AI reads it and surfaces it in results Quick Wins (Do These Today) ✅ Upload 5 new photos to your Google Business Profile ✅ Ask 2 past customers for reviews (and reply within 24 hours) ✅ Verify your phone #, hours, and address (most profiles are wrong) ✅ Claim Apple Maps + Bing Places (Siri + AI pull from these) ✅ Add 3–5 service keywords + city names inside your services/description ✅ Post 1 update this week (before/after, job site photo, quick tip) Want the exact step-by-step system? Comment “LOCAL” and we´ll unlockthe Local SEO SOP so you can implement it (or delegate it) fast. 🚀