What You’re Missing on Google That’s Costing You Jobs
Most contractors think the only way to get more jobs is more ads or more referrals.But the real question is: Do you even show up when someone searches “contractor near me”?
If you’re not visible (or your profile is messy), you’re losing jobs before the phone ever rings — and your ad costs go up too.
🔥Highlights
  • Google Business Profile = your digital storefront (and it feeds your ad performance)
  • Maps is the new battleground: Google Maps + Apple Maps + Bing drive calls (and AI pulls from them)
  • Old-school SEO is dropping — local visibility is what wins now
  • Reviews are the #1 authority signal (and you must respond fast)
  • Photos + posts = authority (Google rewards active profiles)
  • Backlinks/directories = “votes” for trust that push you up the map pack
  • Google Q&A matters because AI reads it and surfaces it in results
Quick Wins (Do These Today)
✅ Upload 5 new photos to your Google Business Profile
✅ Ask 2 past customers for reviews (and reply within 24 hours)
✅ Verify your phone #, hours, and address (most profiles are wrong)
✅ Claim Apple Maps + Bing Places (Siri + AI pull from these)
✅ Add 3–5 service keywords + city names inside your services/description
✅ Post 1 update this week (before/after, job site photo, quick tip)
Want the exact step-by-step system? Comment “LOCAL” and we´ll unlockthe Local SEO SOP so you can implement it (or delegate it) fast. 🚀
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Jay Carter
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What You’re Missing on Google That’s Costing You Jobs
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