What You’re Missing on Google That’s Costing You Jobs
Most contractors think the only way to get more jobs is more ads or more referrals.But the real question is: Do you even show up when someone searches “contractor near me”? If you’re not visible (or your profile is messy), you’re losing jobs before the phone ever rings — and your ad costs go up too. 🔥Highlights - Google Business Profile = your digital storefront (and it feeds your ad performance) - Maps is the new battleground: Google Maps + Apple Maps + Bing drive calls (and AI pulls from them) - Old-school SEO is dropping — local visibility is what wins now - Reviews are the #1 authority signal (and you must respond fast) - Photos + posts = authority (Google rewards active profiles) - Backlinks/directories = “votes” for trust that push you up the map pack - Google Q&A matters because AI reads it and surfaces it in results Quick Wins (Do These Today) ✅ Upload 5 new photos to your Google Business Profile ✅ Ask 2 past customers for reviews (and reply within 24 hours) ✅ Verify your phone #, hours, and address (most profiles are wrong) ✅ Claim Apple Maps + Bing Places (Siri + AI pull from these) ✅ Add 3–5 service keywords + city names inside your services/description ✅ Post 1 update this week (before/after, job site photo, quick tip) Want the exact step-by-step system? Comment “LOCAL” and we´ll unlockthe Local SEO SOP so you can implement it (or delegate it) fast. 🚀