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Most contractors think they lose jobs because of price. Wrong. They lose because the offer feels confusing, risky, and unclear. This week, we showed why homeowners don’t want more choices… They want certainty, clarity, and safety. 👉 If it feels risky → they wait. 👉 If it feels safe → they sign. What most contractors miss: - Simple scales. Complicated fails. - People buy outcomes, not services. - Features create price shopping. - 60% of lost deals come from unclear offers. If someone can read your proposal without you there and sign it, you nailed it. The shift: Stop explaining work Start promising results ❌ Materials & scope ✅ The result they get 🔥 From the training: A remodeler cleaned up his offer, built 3 packages, added proof + a guarantee. Close rate jumped 28% → 54% in 90 days. No extra leads.Just clarity. Quick gut check: Can a homeowner instantly tell: ✔ who you serve ✔ what problem you solve ✔ why you’re different If not → that’s the leak. 👇 Drop “OFFER” and I’ll send you a Good / Better / Best offer example.

Alright — let’s talk real here: How many times in the last month have you heard: “We just need some time…” And deep down, you knew that meant they were calling cheaper contractors? Most homeowners don’t say no. They stall. They shop. They disappear. Which usually means 👉 your offer didn’t make the decision easy. Tomorrow we’re going live to fix that. We’ll show how to build an offer that: ✔ removes hesitation ✔ reduces comparison shopping ✔ justifies your price ✔ makes YES feel safe 🔥 Live Tomorrow at 3 PM ET — Don’t miss it! Question for you: 👉 What happens most after you send an estimate?

I love using subcontractors had a proposal accepted two weeks ago for a roof replacement ripping off all their old shingles and going back with metal had the proposal accepted for $15,162.34 called my Roofer. They went out there on Friday and knocked it out in one day paid them $9045.00 which left me with $6117.36 I did have to send my guys out to do some extra work before the roofers got there after paying them and buying materials I spent$1000 after paying my guys and materials leaves me with $5,117.36 made that with only three days worth of work just collected the last payment

Hey guys, just wanted to give everybody some encouragement and for those of you that is doubting or that is still thinks that price is the issue in the past several months I’ve learned so much from Jay a couple weeks ago, I sent out a proposal for a kitchen and bathroom remodel. After meeting with him and presenting him with the proposal that had 3-D pictures and drawings of his kitchen and what his bathroom would look like. I felt like we connected very well but I couldn’t get him to commit that day. He said he needed a little bit of time to look everything over so I gave him about 48 hour because it was the weekend. That Monday After 48 hours, he told me that he appreciate everything and he loved it, but he decided to go with another company. I called him a few different times and couldn’t get him to reply back so I waited a couple weeks and reached back out to make sure he had everything going according to plan while we were talking I asked him what helped him make his decision. He told me it was the presentation. I asked him if it had anything to do with Price or anything else and he said no he said that I actually was about $15,000 cheaper than the guy he went with. He said that they were able to make everything come to life and their presentation was much better. he would’ve loved to save the money, but he felt like he could trust them because of their presentation. IT’S NOT ABOUT PRICE.