Do you book appointments when you do chair massage?
I did a chair massage event last night and I wanted to talk A little about events and 4 key things you want to do to make them successful.
- Don’t make the mistake of being toooooo salesy.
There were several people there and all they did was give me their thing. Pitch me their thing. This did not make me want to buy their thing. Mind you they were not vendors. That’s different.
Be interested in people first before trying to be interesting.
2.If you’re a vendor be trying to book appointments on the spot.
every single person got an card. And every single person got an offer to book an appointment today.
3. have an email list sign up in exchange for the free chair massage.
This is important. Email list grow is a way to ensure you can always communicate with your clients and potential clients.
This is the exchange. You give a free sample. And in exchange they agree to hear from you through email.
Bonus if you get their phone number as well.
Now you can do some sort of drawing for free hour, pick a winner and let everyone else know they didn’t win but they got a different offer they can use within 30 days.
So we have some book now incentives, we have some booked clients from the event, we have some possible booked clients from the secondary offer and we have people on our list we can build connection and trust with long term.
4.look for referral partners
Make sure you are looking for other people who can either add value to your clients and you can refer them clients and/or looking for people who will be able to refer you clients as well.
5.make sure you follow up with people after the event.
You don’t want to meet people and then they never hear from you again. Out of sight out of mind.
Follow referral partners on social media or friend them on Facebook so you promote, refer and share their stuff to add value to them.
Email everyone who signed up your list and add value to them there. Offer an incentive to book once a month through email.
The first goal of events should always be to book appointments now.
Secondary ingrown your list and get exposure.
Third build partnerships