Here's an expression I wrote years ago: "If you want a bigger payment, then you better solve a bigger problem." It's the foundation of how I find ideal clients. How to Find Your Clients' Problems 1. Ask your current clients What problems did they have that made them use your services? Get this in their own words, that's the voice of customer information. 2. Do surveys Both with current clients and generally in the marketplace. People like to answer questions. 3. Use your own knowledge, experience and expertise Think about what problems your potential clients probably have and focus on that. The Driver Behind Most Problems I've noticed that the driver of most problems my clients face comes down to one word: SIGNIFICANCE Yes, they can get money. Yes, they can get reputation. Yes, they can get time. But really, all of that can be wrapped up in one package called significance. Become the Go-To Person Once you've identified the problem, you need to put it out in the marketplace. But rather than just putting it out, you need to indicate that you have a very clear solution. When people know they have a problem, they're looking for a step-by-step solution that gets them the outcomes they want. When you do this in a niche marketplace, you create for yourself the positioning of being the go-to person to solve that particular problem. The Formula Ideal client + their problem = your opportunity Especially when you can identify it and solve it for them. What bigger problem could YOU solve? Share your thoughts below 👇

Are you comfortable with the fee rate you're currently charging? If the answer is yes, that might actually be the problem. In my experience, the moment a fee feels comfortable is usually the moment it needs testing upwards. Here's an exercise worth trying before your next client conversation: Imagine you were going to quote 10 times your normal rate. How would you describe what you do differently? What would you emphasise? How much more specific would you be about the outcome and the value? Now, go back to your normal rate. But deliver the description you just imagined. Most people who do this exercise come away with one thought: I've been undercharging for years. The 4 questions I always come back to: 1. Am I dealing with the right type of client? 2. What is the real value of the outcome I deliver? 3. What is one day of my life worth? 4. When will I next test my price? Would love to hear your thoughts on this. Drop your comments below 👇

Your INCOME = Their OUTCOME 6 Factors That Drive Your Pricing: 1. Your Purpose (Why) - Clear purpose = easier to talk money 2. Value You Deliver - List every outcome you create for clients 3. Value of Your Time - There's no shop selling another day of your life 4. Your Differentiation - Book? Audio? Video? Separate from "me too" 5. Your Scarcity - Say NO to wrong-priced work Here's what I did: I went into my diary in September and wrote the word "NO" on every single day from September to the end of the year. This reminded me to say NO to things I'd previously been saying yes to far too easily. Especially saying NO to work at the wrong price. Simple technique. Powerful results. 6. Your Belief Level - "Most reach their belief limit before talent limit" - Jeff Pettitt The Truth: Low fees = uncommitted clients = poor results High fees = invested clients = great results Test your prices regularly. I found the HIGHER I priced, the MORE work I got. Which factor do you struggle with most? Comment below.

Do you offer just ONE version of your service? If you do, you're almost certainly leaving money on the table. And here's the thing, your clients are WANTING to give you that money. You're just not giving them the option. Here's what I mean... The Deluxe Principle Think of your current service as your "Premier" offering. Now ask yourself: What could I ADD to create a higher-level "Deluxe" version? Could it be: → More time with you? → Additional templates or resources? → Follow-up support? → A "done with you" element instead of just information? → An online portal with extra content? → Priority access? Not filler material. Quality extras that genuinely enhance the client's experience and outcomes. Why this works Many of my clients who've implemented this report something surprising: The MAJORITY of their clients now opt for one of the deluxe versions rather than the standard offering. Most clients, when given the choice, will choose to invest MORE — if the extra value is clear. The Step-Up Model Here's a simple way to think about your tiers: Level 1: Information — You share your knowledge. Client implements on their own. Level 2: Information + Advice — You add templates, extra videos, some guidance on implementation. Level 3: Information + Advice + "Done With You" — You're actively involved. Coaching calls, accountability, hands-on support. Level 4: Information + Advice + "Done For You" — You become part of their team. You handle the implementation. Each level up = more value for them, higher fees for you. The Numbers I've consistently found that Deluxe versions can be priced at 5x to 10x the standard fee. Here's an example from when I launched my mentoring groups many years ago: - Monthly Mentoring Group: £500/month - "Take Me to Market" (my deluxe offering): £2,500/month - If you attracted just TWO deluxe clients per month at £2,500 each — that's an extra £60,000 per year. Same expertise. Same you. Just packaged differently. One more thing...

If you’re thinking of reviewing your pricing, or struggling with positioning, or how to clearly explain your value, have you tried the AI bot we’ve built called Your Paid Partner? It’s trained specifically on Peter’s pricing strategies - it's not generic AI, and is there to help you think through fees, offers, and client conversations with more confidence. It’s free, it’s there to experiment with, and I’d love to know: - have you tried it yet? - did it help? - anything useful (or not)? - You'll find it in the free resources, in the 'classroom' tab at the top. Curious to hear your experiences below.