The quickest way to increase your income (without finding more clients)

Do you offer just ONE version of your service?

If you do, you're almost certainly leaving money on the table. And here's the thing, your clients are WANTING to give you that money. You're just not giving them the option.

Here's what I mean...

The Deluxe Principle

Think of your current service as your "Premier" offering.

Now ask yourself: What could I ADD to create a higher-level "Deluxe" version?

Could it be:

→ More time with you?

→ Additional templates or resources?

→ Follow-up support?

→ A "done with you" element instead of just information?

→ An online portal with extra content? → Priority access?

Not filler material. Quality extras that genuinely enhance the client's experience and outcomes.

Why this works

Many of my clients who've implemented this report something surprising:

The MAJORITY of their clients now opt for one of the deluxe versions rather than the standard offering.

Most clients, when given the choice, will choose to invest MORE — if the extra value is clear.

The Step-Up Model

Here's a simple way to think about your tiers:

Level 1: Information — You share your knowledge. Client implements on their own.

Level 2: Information + Advice — You add templates, extra videos, some guidance on implementation.

Level 3: Information + Advice + "Done With You" — You're actively involved. Coaching calls, accountability, hands-on support.

Level 4: Information + Advice + "Done For You" — You become part of their team. You handle the implementation.

Each level up = more value for them, higher fees for you.

The Numbers

I've consistently found that Deluxe versions can be priced at 5x to 10x the standard fee.

Here's an example from when I launched my mentoring groups many years ago:

Monthly Mentoring Group: £500/month
"Take Me to Market" (my deluxe offering): £2,500/month
If you attracted just TWO deluxe clients per month at £2,500 each — that's an extra £60,000 per year.

Same expertise. Same you. Just packaged differently.

One more thing...

Wealthy clients do NOT want to buy "cheap" advice.

When you only offer one option at a lower price, you're actually turning away clients who WANT the premium experience.

Don't offer cheap. Offer choice.

Over to you:

1️⃣ Do you currently have a Deluxe version of your main offering?

2️⃣ If not, what could you ADD to create one?

Drop your answers below — and if you've already done this, tell us how it's working. What did you add to create your Deluxe? 👇

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