"Sexy People Tip" And The 5 Power Words That Make People Buy

Peter Thomson

13d • General discussion

I was walking through a shopping centre in Solihull (UK) when I spotted something brilliant.

At a coffee shop called Joe & The Juice, there was a sign on the counter next to the tips jar.

It said: "Sexy people tip."

The jar was overflowing.

I couldn't help myself, I asked the barista if they'd tested different signs.

He said yes. They'd tried:

→ "Give us money for match tickets"

→ "Help us buy drinks for the team"

But "Sexy people tip" crushed them all.

3 words. Massive difference.

And that got me thinking about the words we use in our marketing...

Here are 5 power words I've used for years that really do make a difference:

1️⃣ FREE

Sounds obvious, right? But here's the mistake I made for years...

I assumed if something was free and valuable, everyone would want it. Not true.

You have to give it a VALUE first.

"Download my free guide" = meh. "Download my free guide (worth £47)" = much better.

Without a price, it's not free, it's worthless.

2️⃣ YOU

There's an old copywriting expression: "Don't WE all over your copy."

So many websites say "We do this... We've been in business for... We, we, we..."

Nobody cares about "we." They care about "you."

Flip it. Instead of "We help businesses grow," try "You and I both know that growing a business isn't easy..."

Count the "we's" vs "you's" in your marketing. Get that needle swinging to the YOU side.

3️⃣ YES

This one's sneaky (in a good way).

Ask a question with a "yes tag" at the end:

→ "That makes sense, doesn't it?"

→ "You'd want that, wouldn't you?"

Then start your next sentence with "Yes."

"That makes sense, doesn't it? Yes. And here's why..."

It creates a feeling of agreement. Momentum. The reader feels like they're nodding along with you.

4️⃣ LOVE

Emotional words trigger action. Weak words don't.

Instead of "That would be nice"

→ try "You'd LOVE for this to happen."

Feel the difference?

5️⃣ HATE

Same principle, opposite direction.

Instead of "You wouldn't want to miss this"

→ try "You'd HATE to miss this."

It cuts through. It lands.

So there you have it:

✅ FREE (with a value)

✅ YOU (not we)

✅ YES (for momentum)

✅ LOVE (emotional trigger)

✅ HATE (emotional trigger)

Sprinkle these into your marketing and see what happens.

Quick challenge:

Go look at your website homepage or your last email.

How many times did you say "we" vs "you"?

Drop your answer below 👇

And tell me, which of these 5 words will YOU start using first?

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