New in the classroom: The Content Audit
Here's why it's worth your next 60 minutes. You already post consistently. What you probably don't have is a clear read on which of those posts is doing anything for your business.
The audit fixes that. You pull your last 30 days, score each post green, yellow, or red against one question, and look at the mix.
Most people find fewer greens than they expected. That's not a failure. That's the thing that finally explains why the effort and the results feel disconnected.
You'll leave with three lists. Keep, cut, connect. And one rule for the next 30 days.
Here's where this is going:
  • Content Audit (live now) — see what your content is actually doing
  • Content Anchor — define the 3 to 5 themes everything ladders back to
  • Content-to-Offer Map — connect your themes to what you sell and spot the gaps
  • 5-Minute Caption Fix — four passes to sharpen any post
  • Anti-Trend Filter — a 60 second call on whether a trend is worth your energy
Five modules. One system. They build on each other, so start with the audit.
Module 2 drops soon.
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Stacey Watts
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New in the classroom: The Content Audit
The Content Shift
skool.com/the-content-shift
Established experts: stop chasing content. Build an anchored system that turns one idea into aligned content that drives business.
Leaderboard (30-day)
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