5d • Ask Me Anything
Fast Fix Friday: Your audience needs to hear it again
"Repetition builds your brand."
Michelle Raymond, LinkedIn Company Pages expert, said this at SMMW this year and I haven't stopped thinking about it.
Most of us are over here trying to come up with something new every single week. Fresh angle, fresh topic, fresh hook. And meanwhile the thing that actually builds recognition is just saying the same core things. Again and again.
Here's a quick way to find your 5: look at what you keep saying in client calls without thinking. The stuff that just comes out. That's usually it.
Then let it echo across everything. your content, your community, your offers. Different format, same idea underneath.
Your audience isn't tracking your repetition the way you are. They're just slowly starting to associate those ideas with you.
That's the whole game.
What's one belief you hold about your work that you've probably said a hundred times in private but never actually posted?
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Fast Fix Friday: Your audience needs to hear it again
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