Jun 1 • 💡Content Ideas
Content Ideas: Fill-in-the-Blank Hook Edition
Let's talk hooks that actually do something.
Quick question before we get into it:
Have you ever saved a content idea and then never used it because it felt too generic?
That's usually a hook problem, not an idea problem.
These fill-in-the-blank hooks work for carousels, text-on-screen Reels, and LinkedIn posts. Plug in your niche and you've got something worth posting.
1️⃣ Things that cost $0 that changed how I ___
Hook goal: Leads with value, zero barrier to entry.
Your version might look like:
"Things that cost $0 that changed how I support my clients through burnout"
"Things that cost $0 that changed how I structure my sessions"
"Things that cost $0 that changed how I price my services"
Prompt for your caption:
"No course. No investment. Just a shift in how I was thinking about it."
Use it as: Carousel, text-on-screen Reel, LinkedIn list post
2️⃣ Lessons about ___ that should cost $1M
Hook goal: Positions your experience as rare and earned.
Your version:
"Lessons about working with high-conflict clients that should cost $1M"
"Lessons about setting boundaries with corporate contracts that should cost $1M"
"Lessons about knowing when a client isn't ready that should cost $1M"
Prompt:
"Nobody's charging for this. I'm giving it away anyway."
Use it as: Carousel, email subject line, Reel hook
3️⃣ What not to do if you want to ___ in 2026
Hook goal: Pattern interrupt. Contrarian without being clickbait.
Your version:
"What *not* to do if you want long-term results with your clients in 2026"
"What *not* to do if you want to scale without burning out in 2026"
"What *not* to do if you want referrals to actually work in 2026"
Prompt:
"Everyone's telling you what works. Here's what quietly doesn't."
Use it as: Carousel, LinkedIn post, Reel
4️⃣ Expensive lessons I learned about ___ that I wish I knew sooner
Hook goal: Builds credibility through honesty, not polish.
Your version:
"Expensive lessons I learned about taking on the wrong clients"
"Expensive lessons I learned about undercharging for my expertise"
"Expensive lessons I learned about saying yes before I was ready"
Prompt:
"Not expensive as in money. Expensive as in time, energy, and starting over."
Use it as: Carousel, email, podcast intro, speaking story
5️⃣ 3 things I stopped doing that changed everything about ___
Hook goal: Subtraction as the value. Anti-hustle angle built in.
Your version:
"3 things I stopped doing that changed everything about how I work with clients"
"3 things I stopped doing that changed everything about how I deliver my program"
"3 things I stopped doing that changed everything about how I take on new work"
Prompt:
"More isn't always the answer. Sometimes the answer is less."
Use it as: Carousel, Reel, Skool post, newsletter section
6️⃣ Unfortunately, ___ actually does work
Hook goal: Honest and a little self-aware. Great for nuanced takes your audience needs permission to believe.
Your version:
"Unfortunately, doing the uncomfortable conversation early actually does work"
"Unfortunately, charging more actually does attract better clients"
"Unfortunately, slowing down the process actually does get faster results"
Prompt:
"I wanted to argue with this one. I couldn't."
Use it as: Text-on-screen Reel, LinkedIn, community conversation starter
7️⃣ I don't know who needs to hear this, but it's okay to ___
Hook goal: Permission-giving. Draws in the person who's been quiet about something.
Your version:
"...it's okay to stop working with clients who drain you"
"...it's okay to change your methodology after years of doing it one way"
"...it's okay to not have a case study for every result you've created"
Prompt:
"This isn't advice. It's just a reminder."
Use it as: Single-image post, Reel, email sign-off, community post
Pick one hook. Fill in your blank. Write the first slide only.
Drop it below and let's see what you've got before you build the whole thing out.
Which one feels closest to something you've been sitting on? 👇
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Content Ideas: Fill-in-the-Blank Hook Edition
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