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🎥 You Don't Need to Film More Videos. You Need to Cut Up the Ones You Have.
Most business owners aren't avoiding short-form video because they've run out of things to say. They're avoiding it because turning a long video into short clips feels like hours of editing work they don't have the time or the skills for. You know short-form video works. You've watched other people in your space grow with it. So you think about doing it yourself, and then you picture what it actually takes: sitting down with a long recording, scrubbing through to find the good bits, cutting each one out, reframing it to fit a phone screen, adding captions, exporting, and then doing all of that again for the next clip. It feels like a second job. So you either don't start, or you pay an editor, or you make a couple and quietly give up when the effort doesn't feel worth the return. Meanwhile, the raw material is already sitting there. The webinar you ran. The podcast episodes. The lives, the interviews, the trainings. Every one of them is full of moments that would make strong standalone clips. They're just buried inside longer videos you haven't touched since you published them. ---------- THE REAL PROBLEM ---------- The problem is not "I don't have time to make video content." The problem is "I've been treating short clips as something I create from scratch, when they already exist inside videos I've already recorded." The footage isn't missing. The ideas aren't missing. What's stopped you is the manual work between the long video and the finished clip: finding the moments, cutting, reframing, captioning. That's the wall, and it's a wall made almost entirely of tedious, repetitive tasks. So this isn't a talent problem or a time problem in the way it feels. It's an editing problem. And editing is exactly the kind of work that can now be handed off. ---------- WHY THIS MATTERS ---------- Short-form video is one of the best ways to reach new people right now. It travels further than almost any other format, and it puts a face and a voice to your business in a way a written post can't.
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🎥 You Don't Need to Film More Videos. You Need to Cut Up the Ones You Have.
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Fable 5 is Back! Here's the Best Way to Use It...
Anthropic finally brought Fable 5 back and in the same week, they also launched the new Sonnet 5 model. In this video, I break down everything you need to know about these models and explains which one you should be using. Enjoy!
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What Success Actually Buys You
Most people think success is about money. It's not. Money is just what buys you options. I've worked hard for decades. Not because I fell in love with the grind, but because I fell in love with what the work could create. Every uncomfortable conversation. Every risk. Every time I wanted to quit but didn't. None of it was just to make more. It was to own my time. To be there for the people I love. To create memories instead of regrets. To have the freedom to say yes to what matters and no to what doesn't. Don't chase success because you want to look successful. Chase it because one day you'll realize time is the only thing you can't earn back. Work hard. Do the uncomfortable things. Become the person capable of creating the life you want. Because real success isn't measured by what you own. It's measured by how fully you get to live. Question for you: If you had complete freedom over your time one year from now, what would you spend more of it doing... and who would you spend it with?
📰 AI News: Anthropic Says It Found Something Inside Claude That Looks Like a "Workspace" for Thought 📰
📝 TL;DR 📝 Anthropic published new interpretability research on July 6 describing a small, privileged space inside Claude's internal activations, which they call "J-space," that appears to hold concepts the model can hold in mind and reason with before ever writing them down. It behaves functionally like global workspace theory, an influential neuroscience framework for how the brain filters what becomes consciously reportable. This is not a consumer product. It is research with real safety implications: catching hidden goals and detecting when Claude privately recognizes a staged test. 🧠 Overview 🧠 This is a genuinely significant piece of AI interpretability research, and it is worth understanding on its own terms rather than through either "AI is conscious" or "this is nothing" framing, because it is neither. Anthropic's interpretability team, the group that has spent recent years trying to open the black box of how large language models actually work internally, found a small subspace of Claude's neural activations that functions differently from the rest of the model's computation. Most of what happens inside a language model as it processes a prompt is not directly reportable, the model cannot describe or act on most of its own internal computation. Anthropic found that a small, sparse portion of that internal activity behaves differently: it is verbalizable, it can be held onto and reused across a reasoning process, and it appears to function as a kind of internal staging area for concepts the model is actively working with, separate from both the model's raw computation and its final output text. 📜 The Announcement 📜 The research, titled "A global workspace in language models," was published on the Transformer Circuits Thread on July 6, 2026, credited to eighteen researchers on Anthropic's interpretability team. The core discovery is what they call J-space, identified using a new technique called the Jacobian lens, or J-lens. The method works by calculating, for each word in the model's vocabulary, the average mathematical effect a given internal activation pattern has on making the model eventually produce that word, whether immediately or later in its response.
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📰 AI News: Anthropic Says It Found Something Inside Claude That Looks Like a "Workspace" for Thought 📰
Stop Paying for Leads You're Not Even Following Up On
Half the businesses I talk to are spending on ads while leads from last week are still untouched. That's not a lead gen problem. That's a follow up problem. And it's more common than most people admit. You get a lead. Life gets busy. You tell yourself you'll follow up tomorrow. Tomorrow becomes next week. Next week becomes never. Meanwhile you're running the same ad again wondering why the ROI isn't there. The money isn't in getting more leads. It's in actually working the ones you already paid for. We built a voice agent for a client that called every lead within 60 seconds of them filling out a form. Not a text. Not an email. A real call, qualifying them, booking the appointment, logging the outcome. Their cost per booked appointment dropped by more than half. Not because they got better leads. Because they stopped wasting the ones they already had. If your follow up process depends on a human remembering to do it, you're leaving money on the table every single day. What does your current follow up process actually look like?
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The AI Advantage
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