Bill Bernbach was the guy behind VW's "Lemon" ad. He started Doyle Dane Bernbach back in 1949 which later became DDB Needham and today is known as DDB Worldwide. As an art director, he was really the first guy to get the AD to the creative table with the CD and Sr. Copywriter.
His quote is still true after uttering this in 1964.
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YOU'RE NOW OBLIGATED TO BRING ONE AD TO THE A.D. SKOOL for a 7-day free trial... '"cause, you know, Bill and I were tight." JUST TELL THEM TO JOIN >