Guys, sales isn't that complicated. If you're constantly having to lower your price, you have a value problem.
The crazy part is people think they need to make their product better to be able to sell more value. Really though what you need to get good at is helping people see the value in what you're offering.
Become a story teller. Actually listen to what people say, use that to show them how your service will give them massive value.
The better I got at this, the less I had to lower my price