Let me tell you a story about Ron and Bill, two seasoned shop owners attending an industry conference. Over drinks, they discover a shared dream: catching a Blue Marlin, a prize catch for any angler. So they make a friendly $100 bet on who will achieve this feat first. Ron's approach is haphazard. He grabs some donuts for bait, a cheap fishing pole from Walmart, and heads to Lake Michigan, hoping for the best. Bill, however, takes a strategic approach. He researches the best bait (tuna, mackerel, squid), locates prime fishing spots in Hawaii, and invests in top-notch equipment. He even learns techniques for handling a hooked Blue Marlin who are known for their long, acrobatic fights, which can last for hours. Who do you think wins the bet? Of course it’s Bill. His success comes from a well-planned strategy and a willingness to adapt his tactics until he succeeds. As shop owners, you’re all fishing for skilled technicians in a competitive market. Just like Bill, you need three things to succeed: 1. The right bait: Compelling job ads that showcase your shop's unique benefits and culture. 2. The right fishing hole: Advertise on channels where top technicians hang out, even if they aren’t actively looking for work. 3. The right strategy for reeling them in: Following up promptly (the right way) with applicants, providing a smooth hiring process, keeping them interested and engaged until the tool box drops. Of course, this story is made up but the lesson is real and we live it everyday here at Technician Find. Next month at AAPEX I’m going to teach you how to be a successful fisherman like Bill. But we’ll be fishing for techs. Hope to see you in Las Vegas! https://aapex2024.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=66&ebToken=eyJlaHViX2NhbXBhaWduIjoiMSBob3VyIGF0IEFBUEVYIGNvdWxkIHNvbHZlIHlvdXIgdGVjaCBzaG9ydGFnZSIsInN1YnNjcmliZXJfZGF0YSI6IntcImZpcnN0bmFtZVwiOlwiQ2hyaXNcIixcImlkXCI6NTIyMTY0NTU5NTE4MTA1NixcImVtYWlsXCI6XCJjaHJpc0Bhc3R1dGVzb2NpYWxtZWRpYS5jb21cIixcImxhc3RuYW1lXCI6XCJMYXdzb25cIn0iLCJlaHViX2VtYWlsIjoiY2hyaXNAYXN0dXRlc29jaWFsbWVkaWEuY29tIn0=

If you're looking to boost sales & Communication skills for your Service Advisors and CSR's, this podcast interview is for you! I had a blast interviewing @Gerry Frank , @Laura Frank , Leigh Anne Best and , Bill Hill recently about their upcoming transformative "From Chaos to Control" 2-day event. This is a fast-paced workshop designed to equip your Service Advisors and Customer Service Representatives with the skills and strategies they need to take your business to the next level. Listen in as they share proven tips on how to: 🔧 Train your Service Advisors & CSRs to boost sales and profits 🔧 Create a customer service experience that keeps clients coming back 🔧 Implement a proven 8-step sales process to skyrocket your closing rate 🔧 Maximize the D.V.I. and get more from your technicians 🔧 Develop effective follow-up strategies to retain customers 🔧 And so much more! Here's what one shop owner had to say after attending the workshop: "After this class, I think we can double our repair order with the sales and inspection processes they laid out for us." - Mike Caprio, Owner East Rock Auto Repair, New Haven CT Click the link below to watch the full interview and discover how you can transform your auto repair business through expert Service Advisor and CSR training! Transform Your Auto Repair Business with Expert Service Advisor & CSR Training Don't forget to register your staff for our upcoming Sales and Customer Service Workshop on Nov 9-10 in Novi/Detroit, MI. Limited spots available! ServiceAdvisorTraining.com

A shop inspection can help you identify what works and what can be improved in your shop to boost efficiency and profitability. Here are some key areas to focus on during your visit: =>Executive Division =>HR =>Communications =>Inspection & Reports =>Marketing/Promotion and Sales =>Treasury =>Production =>Quality Control/Quality Assurance/Training =>Public Relations/Goodwill We will have several shop visits available for folks who come in early next week. You can download the full Shop Inspection Form that attendees will be using next week on this page. There’s still time to register for the event. Early bird pricing is over but if you’re reading this, let me know and I can get you connected with a special pricing link that will save you $400! Take care, -Chris

@Shawn Gilfillan and I hopped on another Zoom call to talk about building high-performing self-managing teams for auto repair shops. If you want to build a successful auto repair shop, you need a solid team. But where do you start? Check out the video below and then join us in Mt. Arlington, New Jersey for the #1 Workshop for Attracting, Developing, and Retaining Automotive Talent! Get the insights that could change your business. Watch the video here... https://www.skool.com/technicianfind/classroom/84a30045?md=727ce3d3182c43cda6ed5ee2deb27afe

@Shawn Gilfillan and I hopped on Zoom to record a quick video on how he freed himself up from the day-to-day grind in his two shops. If you struggle to find and keep top talent and build strong teams in your auto repair shop, this video is for you. And if you want a deep dive into these strategies, join us in Mt. Arlington, New Jersey for the #1 Workshop for Attracting, Developing, and Retaining Automotive Talent! Learn the best practices for building your dream team in a live 3-day event with other top shops. Watch the 8 minute video here: https://www.skool.com/technicianfind/classroom/84a30045?md=c85d3c9292eb402ab35d52612b981865