From time to time, I get pushback from shops that are unaware of how social media marketing works and are afraid of ads being seen by the same folks over and over again.

Here's the reply I sent today to an auto repair shop owner who had some concerns about his ads:

1. Only a small percentage of the technicians in your area will see your ads at any given time. Of course, some techs will see the ads multiple times (see #2 below for more on this) but we have clients who have had ads running continuously... See more