The math on finding good techs
Have you ever noticed that not every application you receive is from a qualified technician?
Sometimes I wonder if most of these jokers even read the ad!
Getting unqualified applicants isn't really a problem if you know your numbers and you're asking for referrals the way I teach.
When you ask for referrals on every call with a tech (qualified or unqualified), you will realize that one unqualified candidate can turn in to two highly-qualified candidates very quickly.
I cover the right way to ask for referrals in this training:
In this post I just want to share the math on finding good techs.
At Technician Find we've found that if our campaigns are running optimally, 1% of the people who land on the Applicant Tracking System (ATS) page should apply for the job. Anything north of 1% is gravy.
This means that for every 100 people who land on your page to learn more about the technician job, one will apply.
But what about the quality of the applications?
Great question!
Of those 100, a large portion didn't read the ad fully or they were feeling lucky that day and they aren't qualified for the position.
On average we see approximately 25% of the applicants are qualified. This means that you need to generate 4 applications to get one solid candidate.
So to sum up: on average, you will need 400 people to view your job page in order to generate 4 applications to receive one qualified candidate for your technician position.
Hopefully now you see that there's no need to freak out when you aren't getting enough qualified candidates. All you need to do is get more people to see your ads.
How do you get more people to see your ads? We'll cover that in another training.
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Chris Lawson
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The math on finding good techs
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