Should I wait until after the holidays to recruit?

Got this question from a client yesterday.

Here's what most shop owners don't realize:

Techs aren't hibernating.

They're still scrolling social media and hanging out in the trade groups just as much as any other time of year.

They're just not moving yet.

Which means December is actually the perfect time to start conversations—not close them.

Think of it like warming up an engine before you drive.

The shops that plant seeds now?

They're the ones techs reach out to in January when they're finally ready to make a move.

The shops that wait?

They're competing with everyone else who had the same "wait until the new year" idea.

Recruiting is like marketing—it's never a bad time to do it. And when you really need it, you always wish you started sooner.

Are you planting seeds now or waiting for spring?

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