2d • ✍️Job Ads✍️
Just got off the phone with a client who admitted something painful.
"I think I let some good ones slip through the cracks."
He hadn't been great about responding to comments and messages on his recruiting ads. Shop got busy. He figured if someone was really interested, they'd apply.
Here's what most shop owners miss:
Your Facebook recruiting ad isn't just an ad. It's a conversation starter.
When you run these campaigns, unexpected things happen:
→ Happy customers comment saying nice things (reply and thank them)
→ Potential NEW customers ask if they can bring their car in (yes, this happens constantly)
→ The ads get shared by folks who know techs
→ Technicians like, comment, or share the ads
That last one is where the gold is.
Some techs comment to ask a question—they want to see if anyone's actually listening before they apply.
Some "like" the post to bookmark it because they're at work. Some share it to send to a buddy.
Every. Single. One. Is an opportunity.
Look at their profile. Send a message: "Hey, saw you liked our post—are you looking for a shop or just curious?"
You'd be amazed how many conversations start that way.
The lesson: You're paying for these leads. Every notification is a potential conversation. Don't flush your money by ignoring them.
Reply to everything. Engage with everyone.
P.S. Speed matters. When someone comments or messages, respond fast. Quality techs have options—they're not waiting around for a callback.
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Just got off the phone with a client who admitted something painful.
skool.com/technicianfind
Proven templates, strategies, training and top-level networking to help independent auto repair shops hire quality staff faster.
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