This will be a quickie...
I just got off the phone with a service advisor who saw one of our ads and this is what he said:
"It's like the ad was written for me."
He reminded me AGAIN how important ads are in attracting the right talent.
If you want to know more about writing ads that get responses like this, check out this post from last month:
Most shops post a generic job template or crib an ad from their competitors off of Indeed.
Then they wonder why they get a bunch of unqualified applicants.
Don't be like most shops.