How to suck at writing ads for techs
Copy other shop’s ads because “they work” while missing the part that actually makes them work.
You think it’s the content. It’s not. It’s the context.
You have no context. So you copy the content. And fail.
Context is your unique shop culture, vibe and why a tech would turn down two other offers to come and work for you.
Get the context right and the content will take care of itself.
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Chris Lawson
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How to suck at writing ads for techs
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