He got 7 qualified techs to respond in ONE day (steal the exact ad inside)
Let me tell you a quick story.
A few months back, I got a text from Jeff Lee.
He and his wife Amy own J&R Service Center—three shops, including a motorsports division.
His message?
"That ad got five responses in one day. Between 15 and 30 years of experience. You might wanna spread that around, bud. It definitely hits the buttons."
Two minutes later, another text:
"Two more just came into the inbox. That's seven. Over 10 years experience."
Now look—that doesn't happen every day. That's an outlier for sure.
But here's what's NOT an outlier:
Ads that stand out get responses.
Ads that look like everyone else's get ignored.
Go search Indeed right now.
Type in "automotive technician in [your city]"
You'll see 380+ jobs that all look EXACTLY THE SAME.
Same boring headlines.
Same "requirements first" structure.
Same invisible, forgettable copy.
Meanwhile, the techs you actually want? They're scrolling past all of it.
So I put together something special for you.
Inside the classroom, you'll find:
→ A 16-minute video walkthrough showing you exactly how the ad that got those 7 responses was built—section by section
→ The actual swipe-and-deploy template you can customize for your shop
→ A custom AI tool (Mini Travel Brochure) that writes the relocation section if you're open to hiring outside your area
→ Another AI tool (Tech Ad Tuner) that diagnoses what's wrong with your current ad and shows you exactly how to fix it
Your ad is usually the first impression a technician has of your shop.
It's the highest-leverage thing you can work on if you're serious about attracting real talent.
Go grab these tools and write something that makes a tech stop scrolling.
📍 Find it all in the classroom under "Grab a technician ad template that works!"
Remember—techs aren't reading every word. They're scanning. They're deciding in seconds whether you're worth their time.
Give them a reason to stop scrolling and take you seriously.
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Chris Lawson
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He got 7 qualified techs to respond in ONE day (steal the exact ad inside)
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