Got this question from a shop owner yesterday…

“Chris, why do techs keep ghosting me after the first phone call?”

My answer?

“Did you ask the tech what’s going on that has them looking for a new shop right now?

Did you ask them where they want to be personally and professionally in 5 years?

Did you talk about what you do differently that guarantees they won’t have the same frustrations they are having with their current shop?

Did you talk about what you do for your employees to make sure they stay on track and hit their personal and professional goals?”

This is how you show you care.

When someone who cares about you calls, do you get back to them?

Techs are humans too.

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