Google just handed you a recruiting advantage.
Most of you aren't going to use it😔
Here's the update: Users can now leave Google reviews without showing their full name. "Jessica Thompson" can become "Jess T." or even "DogMom87."
Sounds like a customer-getting thing, right?
Wrong.
This is a hiring thing.
Here's what I've learned from placing hundreds of technicians: Good techs Google your shop before they ever apply. They're reading your reviews. Studying how you respond. Looking for red flags. Deciding if you're worth their toolbox.
Think about it—how many times have YOU avoided leaving a review because you didn't want your name floating around on the internet?
Your customers feel the same way.
And every review you didn't get is one less piece of evidence that your shop is the kind of place a quality tech would want to work.
Now the friction is gone.
Here's your move:
Next time you want a review from a customer, try this: "Hey, do you mind leaving me a quick review? It'll really help me grow my business. And in case you didn't know, you can actually hide your name now when leaving a Google review—in case you don't want your name out there on the internet."
Watch how many more people say yes.
The shops who tell their customers about this first will stack reviews while everyone else is still posting "We're Hiring" on Indeed.
Your reputation isn't just for customers anymore. It's part of your recruiting strategy.
How many reviews do you have right now? Drop the number below. 👇
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Chris Lawson
6
Google just handed you a recruiting advantage.
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