Recruiters check your LinkedIn before they even read your resume.
Doesn't matter if you applied on their careers page, through Indeed, or via referral.
Your LinkedIn is the first technical screen.
And most of you are failing it before a human even sees your profile.
Here's why:
HR uses Applicant Tracking Systems that filter by keyword match. If your profile doesn't have the exact terms from the job description, you're out.
No technical interview. No callbacks. Just silence.
So here's what actually works:
Your optimization checklist:
1. Professional photo (not a selfie, not a vacation shot)
2. Custom banner that shows your specialty
3. Headline formula: [Role] + [Key Skills] + [Proof Point]
Example: "Senior Frontend Engineer | React, TypeScript, Node.js | Built apps serving 2M+ users"
4. About section in first person, 3-4 paragraphs max
5. Experience section with numbers: revenue impact, users affected, performance improvements
6. 25+ relevant technical skills listed
7. Open to Work turned ON (yes, even if you're employed—set it to recruiters only)
The core strategy everyone misses:
Pick ONE specific role you want.
Find 5-10 job listings for that exact role.
Copy them into Claude or ChatGPT.
Ask: "Extract the top 20 keywords and required skills from these listings."
Then reverse-engineer your profile to match.
The biggest mistake?
Writing your experience how YOU think it should sound.
Wrong approach.
Frame everything as the solution to THEIR problems. Use THEIR language. Match THEIR keywords.
Your profile isn't about you. It's about what they're searching for.
Do this right and you'll start seeing 2-5 recruiter messages per week without applying anywhere.
I broke down the entire process step-by-step in the video.