Whew …. Parents read this ⬇️
The day I became a mom is the day my excuses died and my creativity exploded.
Why?
Because constraints breed creativity.
I didn’t become more successful when I finally had more time.
I became more successful when I had close to none.
And the breakthrough hit me on a school day…
the SAME day I found out my daughter had an activity I refused to miss.
So here’s what happened.
I learned late that she had something at school.
And it was the exact day of a launch.
Old me would’ve panicked, rearranged everything, justified rescheduling my launch, or told myself,
“Girl, you’ll catch the next one; not your faukt you learned late.”
But I made a promise:
I will not build a business that makes me miss my daughter’s life.
So I pre-recorded the launch.
Showed up for my daughter instead.
And that “oh-well-let-me-just-try-this” launch did $250,000.
That moment changed everything for me.
Because the truth I didn’t want to admit was this:
When I had all the time in the world, I never figured out Evergreen.
Never built the system.
Never made it urgent.
Never made it essential.
But when my time got constrained?
When I had a daughter to support?
Suddenly I had 24 hours to get something up or lose the revenue entirely.
Three weeks before my next launch, I had zero bandwidth to go live.
So within 72 hours, I put up an evergreen webinar.
Watched the stats.
Re-recorded it.
And now?
We have an Evergreen sales engine that sells tickets to Land Big Clients™ every 15 minutes…
24 hours a day…
with a 50% show-up rate…
and it’s converting ABOVE industry average.
Not because I had more time.
But because I didn’t.
And that’s when it hit me:
People say, “If you want something done, give it to a busy person,”
because busy people no longer have the luxury of self-sabotage.
When you have less time, you’re forced to choose wisely or accept defeat.
And I was unwilling to accept defeat.
Entrepreneurial freedom is not “I have nothing on my calendar.”
It’s:
I trust myself.
I act fast.
And I refuse to lose the moments that matter.
The most uncomfortable part of growth?
Realizing you’re not needed everywhere.
And the places you ARE needed — your daughter, your spouse, your purpose — cannot be outsourced.
Everything else?
You can figure out how to delegate, automate, eliminate, or Evergreen.
Constraints don’t cage your greatness.
They reveal it.
We’ve hosted lunches, run international events without me in a single meeting, and delivered VIP content days I never attended — and the clients were served better than if I had been in the room. I think I’m finally figuring this out.
P.S. If you want help landing rich clients using your authentic voice, comment FREEDOM and I’ll DM you the link to Land Big Clients™. It’s just $97 until further notice.
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2 comments
Ashley Kirkwood
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Whew …. Parents read this ⬇️
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