They might not look like it, but these guys combined are worth over a BILLION dollars.
Steve Jobs once said, "The most powerful person in the world is the storyteller." (Though I'm pretty sure he wasn't talking about stories of how aliens put an anal probe on some fat kid.)
Regardless, everything in human society was built from stories. Even the synthesizer revolution is a story.
If I could stick a big idea into a story, that would be epic. Jesus used the same technique. And he's the most followed man ever. So it clearly works.