Mar '23 in Other
How I Sell in the DMs (without being Scammy)
Hey just sharing this for anyone who has a coaching or freelance offer who wants to do cold outreach.
Start:
Last month, I was still scared to cold DM people on Twitter. This month, I closed 4-figures of 1-1 coaching calls. Here's the exact script I used:
- How are you + Reason for reaching out
"Hey man appreciate the follow"
"How are you doing?"
Your goal with your first DM is to get a response. So ask a simple question to reduce friction and provide a reason to reduce skepticisim.
- Identify Dream Outcome
"Do you have any goals with Twitter?"
This is what I ask because my new coaching offer is related to Twitter but you can change this for your field
- Identify Roadblocks
"Sounds great, what's the immediate roadblock?"
- Transition to soft pitch
"Gotcha man, listen not gonna sell ya hard but I just launched a coaching offer for peoeple who want to [dream outcome] to overcome [roadblock]"
"Is this something you're interested in hearing about?"
----
Recap:
- How are you + Reason for reaching out
- Goals
- Roadblocks
- Transition to soft Pitch
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The success rate has been much higher than expected but I suspect it might also be because of the market I'm in.
Hope this helps you land more clients, if that's what you're into.
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P.S. Anything you'd add or any feedback to make this better? Thanks!
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How I Sell in the DMs (without being Scammy)
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