Getting LOCAL Prospects To See Your Content? (local business synthesizing)

Griffin A. Hamilton

Apr '23 (edited) in Other

Can this even be done via algorithms, or do we need to put additional manual work into this?

(e.g. Dream 100 strategy --- direct outreach & connection, or local ads?)

𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗖𝗮𝘀𝗲:

So I have a friend who's building a breathwork business & he's trying to get 𝗟𝗢𝗖𝗔𝗟 reach.

--- totally unique modality, brand new to North America (first wave of licensed practitioners) with its own advantages.

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𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗹𝗼𝗰𝗮𝗹 𝗿𝗲𝗮𝗰𝗵:

Although some breath techniques can be taught and shared online,

Facilitation requires the practitioner to be there in person.

>>> & for other businesses (restaurants, etc.) there may be huge advantages there.

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𝗪𝗲 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝗿𝗲 𝗕𝗥𝗢𝗔𝗗

(𝒇𝒐𝒓 𝒕𝒉𝒆 𝒔𝒂𝒌𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒈𝒓𝒐𝒖𝒑 𝒔𝒐 𝑶𝑻𝑯𝑬𝑹𝑺 𝒄𝒂𝒏 𝒃𝒆𝒏𝒆𝒇𝒊𝒕 𝒂𝒔 𝒘𝒆𝒍𝒍):

~ ~ ~ ~

𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 =

𝗔𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝘄𝗮𝘆𝘀 𝘁𝗵𝗮𝘁 𝘀𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘇𝗲𝗿𝘀 𝗶𝗻 𝗚𝗘𝗡𝗘𝗥𝗔𝗟 𝗰𝗮𝗻 𝘁𝗿𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝗺𝗼𝗿𝗲 𝗟𝗢𝗖𝗔𝗟 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀?

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𝗔 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗜'𝘃𝗲 𝘀𝗲𝗲𝗻 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹 𝗼𝗻 (thinking about similar services):

Mondragon chiropractic

1.73 M subscribers - it probably helps the comments section seems to think there is an attractive practitioner as well as attractive patients for this...

Chiropractic ASMR

589K subs - the fact they mixed ASMR and chiropractic here is completely hilarious.

Interesting things I've noticed:

Commenters and patients (for example on the Mondragon channel ----- and I haven't watched it yet but this HAS to be true on the "ASMR" channel) seem to find these videos very soothing & theraputic JUST to see this happen
Of course, this would help you build a connection
Pre-selling - the patient is already imagining themselves being there by watching the video
Immediate feedback

The strategy seems to me:

Build a solid local connection however you can - Dream 100 Strategy
Build your channel SO BIG that people will come from out of town (𝘵𝘩𝘪𝘴 𝘸𝘪𝘭𝘭 𝘩𝘢𝘱𝘱𝘦𝘯 𝘧𝘰𝘳 𝘷𝘦𝘳𝘺 𝘵𝘢𝘭𝘦𝘯𝘵𝘦𝘥, 𝘷𝘦𝘳𝘺 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘯 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴... 𝘐 𝘬𝘯𝘰𝘸 𝘵𝘩𝘪𝘴), or you will eventually grow a local audience

My real question are ---- are there more efficient ways to approach this that I may be missing out on?

& while I can see how local targeted ads &/or SEO would be useful

(𝙗𝙮 𝙩𝙝𝙚 𝙬𝙖𝙮 𝙋𝙇𝙀𝘼𝙎𝙀 𝙞𝙣𝙛𝙤𝙧𝙢 𝙢𝙚 𝙤𝙣 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙜𝙪𝙮𝙨 𝙬𝙤𝙪𝙡𝙙 𝙠𝙣𝙤𝙬 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙞𝙨 -- 𝙛𝙤𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙩𝙝𝙖𝙩 𝙖𝙧𝙚𝙣'𝙩 𝙎𝙐𝙋𝙀𝙍 𝙝𝙞𝙜𝙝 𝙩𝙞𝙘𝙠𝙚𝙩 𝙞𝙣 𝙩𝙝𝙚 2023 𝙢𝙖𝙧𝙠𝙚𝙩𝙨... I'd love it... 🙏 & it HAS been suggested to me that running ads on facebook for these businesses may be STILL more useful... than originally suspected...)

Any additional leverage, esp. on the content side or local-content-growth-hacking could be a HUGE opportunity for people interested in the consulting side of things.

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