How a Wix Store Homepage Should Be Structured
Most Wix store homepages fail for one simple reason: they try to say too much instead of guiding the visitor to act. A strong homepage should do 4 things clearly: 1. Say what the store/ sells and who it’s for 2. Show the main product or category 3. Build trust (benefits, proof, clarity) 4. Push the visitor toward shopping or booking Common mistakes I see in Wix stores: Sliders instead of a clear hero message, Multiple competing calls to action, no obvious next step If your homepage doesn’t answer these in 5 seconds: “What do you sell?” “Who is this for?” “What should I click?” It’s probably hurting conversions. In future audits, I’ll reference this structure when breaking down real stores.