Website audited: https://www.homegenixinspections.com/ Category: Local service/home inspection 1) What the site does well ✅ Clear service focus: home inspection services in the Seminole & Greater Tampa Bay area. ✅ Contact info is visible at the top (call/text). ✅ Shows service pricing and detailed service blocks, good for transparency. ✅ Trust badges and certifications visible (Google Guaranteed, InterNACHI). These help build credibility and trust for visitors looking for professional inspections. 2) Primary issues hurting conversions 🔹 A: Hero section lacks a strong hook and clear action. Right now, the main section says the business name and services, but it doesn’t immediately answer: - Who exactly do you serve (e.g., home buyers, sellers, agents) - What the visitor should do next (book, call, schedule) Best practice is one clear sentence that answers: “For homeowners and buyers in [area], we provide reliable inspections. Schedule yours now.” 🔹 B: Weak call-to-action (CTA) visibility. The “Book an Inspection Today” form is further down the page. A stronger, contrasting CTA button above the fold (like “Schedule Now” or “Get Inspection Quote”) makes conversion easier. 🔹 C: Messaging not optimized for search engine clarity. There’s a big title, but it lacks a focused headline structure (H1 with clear service + location). A homepage optimized with service + location keywords can help search presence and clarity. 🔹 D: Navigation doesn’t push action. The menu lists internal pages (Services, FAQ, Contact), but there’s no persistent CTA in the site bar (“Book Now”, “Get Quote”, etc.), which can increase drop-offs. 3) What I would fix first (highest impact) 1) Hero improvement: - Add one clear headline with service + location + benefit (for example: “Certified home inspections in Tampa Bay — fast, thorough, trusted.”) - Include a bold CTA button (“Schedule Inspection”) right in the hero.

Welcome to WebAnalyst. This community is dedicated to helping Wix store owners enhance their website's ability to convert visitors into inquiries and sales. What we do here: I post store audits showing what’s hurting conversions and what to fix. I share short training on the homepage, product pages, and site structure. Members can ask questions and share their store for feedback Best way to use this community: 1. Read the audits and training 2. Apply what’s relevant to your store 3. Ask questions when something isn’t clear If you want feedback on your store, you can post your link and what you want reviewed.