15d • General discussion
Audit Post- Website type: General product store
Issue: The main issue is that the homepage and product flow don’t guide users toward a purchase.
What I usually see in this type of store: – The hero section talks about the brand, not the product. Products are hidden too far down the page. – There’s no clear “start shopping” path
Why this hurts conversions: Visitors don’t want to explore. They want to quickly understand what’s sold and where to click.
What I would fix first:
- Make the hero section product-focused
- Add one main CTA: “Shop Collection” or “View Best Sellers.”
- Push the top product category above the fold
Rule of thumb: If a visitor can’t reach a product page within 1–2 clicks, the homepage is too confusing.
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Audit Post- Website type: General product store
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