Self Storage Owners/ Operators

Question for self-storage owners/operators:

If you acquired a mom-and-pop facility that had:

- no website, no Google Business Profile, no security cameras, no automated gate, minimal lighting

What order would you prioritize improvements in?

Part of me thinks:

Create the Google Business Profile first (since it’s free)

Build a basic website

Implement management software/system

Add cameras

Add automated gate + improve lighting

But I also wonder if putting photos online before adding security features could hurt customer perception and reviews.

Curious how experienced operators would approach this operationally and from a marketing/customer trust standpoint.

What would be your first move?

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