Comping to U Haul · StorageAce

Comping to U Haul

Hey All - I am looking at a market where UHaul controls my corridor (3 of the 5 facilities). The facilities all appear to be doing well (mine is 94% occupied). I've seen in many markets, including this one, that Uhaul has the highest rates (by a mile). Uhaul prices ~60% higher than the rest of the market & still appears to rent. I'm curious - how do people view UHaul as a comp? My gut is that there is definitely a nice in-between spot on rates between Uhaul & where my facility sits. However, I also suspect UHaul gets such high rates due to the additional products & services they offer (namely: U Haul trucks).

How do people think about comping to UHaul?

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