How would you let customers know that you have more buildings as part of the same facility? I have some buildings in one location and more buildings a block away. How do you let people know that they are part of the same business? The buildings look the same, but you can't see the other location while you are at one of them. I thought about adding a sign at each location that would show a Google Map outlining the different locations. This way people know they're all part of the same business. Maybe it's not needed, and I'm overthinking it.

Dave has the 5-minute deal analyzer, so I do use that to filter out deals. However, I'm finding myself looking at the market before I even get to that. I would jump on TractIQ and see what the market looks like (medium HHI, supply ratio, population trend, and homeowners vs renters). I figured that if I don't like the market then I don't want a facility there. Do you think I'm missing out on potential good deals by looking at the market first? Sometimes I do still do the 5-minute analyzer. Just wondering if I should really be doing the 5-minute analyzer first always instead of jumping to look at the market first.

The old way: someone finds a storage facility, gets excited, builds a full spreadsheet, spends hours underwriting — then discovers the market can't support the rents. Deal's dead. Hours wasted. On to the next one. There's a better way. Before I ever do a full underwrite, I run a quick analysis first. And a big part of that quick analysis is a market analysis — understanding what the market will actually bear before I touch a spreadsheet. Occupancy rates, street rates, competition density. The market tells you things numbers on a page never will. If the market doesn't support the deal, no spreadsheet is going to fix it. I built a simple tool for exactly this step. It's called the 5-Minute Storage Deal Analyzer — and it walks you through the quick analysis process so you can screen deals fast and stop wasting time on deals that were never going to work. Grab it here: https://join.storageace.io/5-minute-storage-deal-analyzer Once a deal passes the quick analysis, then I go deep. That's when full underwriting is worth your time. Stop spending hours on deals that fail in the first five minutes. Self Storage Power Hour is TODAY at 10am MST — come learn live: https://us06web.zoom.us/j/89654514255?pwd=txJtbav30mochXjderlUSzbpo6bntF.1 Dave "8 Facilities. Zero Guessing." DeMink

Hey All - I am looking at a market where UHaul controls my corridor (3 of the 5 facilities). The facilities all appear to be doing well (mine is 94% occupied). I've seen in many markets, including this one, that Uhaul has the highest rates (by a mile). Uhaul prices ~60% higher than the rest of the market & still appears to rent. I'm curious - how do people view UHaul as a comp? My gut is that there is definitely a nice in-between spot on rates between Uhaul & where my facility sits. However, I also suspect UHaul gets such high rates due to the additional products & services they offer (namely: U Haul trucks). How do people think about comping to UHaul?

Looking at a facility in a tertiary town. It's one of only 2 facilities in the 7 miles radius. The only competition is 90% full, but they are right in the middle of the town whereas my facility would be a mile outside of town and currently about 70% full even with current lower prices. The competitor is also near the main street, and the traffic pattern does not come towards my facility. Trying to get an idea about how aggressive I can be raising the rent and also if I can get to the same rate as the competitor in a location that is not as good as theirs.