A lot of people think marketing is just posting content or running ads, but marketing actually plays a much bigger role in your business than that. Marketing helps you attract the right people, communicate your value, and turn attention into revenue. Without it, even the best product or service can struggle to grow. What’s important to understand is that there isn’t just one type of marketing. There are many forms, content marketing, paid ads, email marketing, social media, SEO, partnerships, branding, and more. m Each one plays a different role and works best for different types of businesses. This is where many businesses go wrong: they jump into marketing without knowing which type actually fits their business model, audience, or stage of growth. What works for one business may not work for another, and that’s completely normal. The key is alignment. When your marketing strategy matches your business goals, things start to click. If you have questions about marketing, or you want to share what’s worked (or hasn’t worked) for your business, drop a comment below, happy to discuss

You're heading into a new year. It's a good time to reflect. What are 3 things you are grateful for? What is 1 area of your life that if you committed to improving, a lot would change for the better? Here's what I'm working on for 2026: Sales Time Management. Making the TIME to grow relationships. It's not creating content. It's not editing videos. It's not spending countless hours on social media. I'll be making a conscious effort to spend more time interacting LIVE with other people. Part of that is time in the Dojo with people, just like you. I hope to see you on some LIVE calls in 2026. STAY CONNECTED! Happy New Year!

Let me ask you something. If you could talk directly to your audience whenever you wanted, no algorithm, no hoping your post gets seen, would you? That’s exactly what a newsletter is. At its core, a newsletter is simply a way to stay in touch with people who already care about what you do. They’ve raised their hand, joined your list, and said, “I want to hear from you.” And that’s powerful, especially during the holiday season. Here’s why it matters for your business. Instead of constantly chasing new people, a newsletter lets you build a relationship over time. You show up in their inbox, share something useful, tell a story, give value… and when you do have an offer, it doesn’t feel forced. During the holidays, this works even better because people are already in a buying mindset. Most businesses use newsletters to: - Share holiday offers and promotions - Educate their audience - Tell their brand story - Drive traffic and sales without sounding salesy And the best part? It’s low cost, high return, and you own the audience. The process is simple: Someone subscribes → you send consistent value → trust builds → sales follow. When a newsletter is done right, you don’t need to push. Your audience is already warmed up. If you have questions or want to add your own experience, drop a comment below