I was onboarding a client and noticed something weird. Most agencies set up automations after a lead books. I flipped it and built this before the call. Here’s exactly what I did 👇 The “Pre-Call Authority Automation” When a lead books a call: They instantly get a short SMS: “Quick heads up before our call, I’ll review your online presence and pull 1 thing that’s costing you leads.” 6–12 hours later, they get an email with: • a Loom (2–3 minutes max) • NOT a full audit • Just ONE issue, clearly explained • No pitch Example: “I noticed your Google listing isn’t showing for [service] even though people are searching it weekly. I’ll explain why on the call.” 1 hour before the call, another SMS: “Looking forward to the call. I’ll show you exactly how to fix what I mentioned earlier.” What changed immediately: • Show-up rate went way up • Calls stopped feeling ‘cold’ • Prospects started the call already trusting me • Objections dropped because I had already proven competence The wild part? I didn’t sell harder. I just pre-sold credibility. This isn’t a follow-up trick. It’s a perception shift before the call even happens. I haven’t seen anyone talk about this setup, but once you use it, you can’t go back. Curious: Do you currently do anything before the call… or does the trust-building only start once you’re already on Zoom?