Y'all gotta try this · Sonic Combinator

Y'all gotta try this

I was onboarding a client and noticed something weird.

Most agencies set up automations after a lead books.

I flipped it and built this before the call.

Here’s exactly what I did 👇

The “Pre-Call Authority Automation”

When a lead books a call:

They instantly get a short SMS: “Quick heads up before our call, I’ll review your online presence and pull 1 thing that’s costing you leads.”

6–12 hours later, they get an email with: • a Loom (2–3 minutes max)

• NOT a full audit

• Just ONE issue, clearly explained

• No pitch

Example: “I noticed your Google listing isn’t showing for [service] even though people are searching it weekly. I’ll explain why on the call.”

1 hour before the call, another SMS: “Looking forward to the call. I’ll show you exactly how to fix what I mentioned earlier.”

What changed immediately: • Show-up rate went way up

• Calls stopped feeling ‘cold’

• Prospects started the call already trusting me

• Objections dropped because I had already proven competence

The wild part? I didn’t sell harder. I just pre-sold credibility.

This isn’t a follow-up trick. It’s a perception shift before the call even happens.

I haven’t seen anyone talk about this setup, but once you use it, you can’t go back.

Curious: Do you currently do anything before the call…

or does the trust-building only start once you’re already on Zoom?

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