I was onboarding a client and noticed something weird. Most agencies set up automations after a lead books. I flipped it and built this before the call. Hereās exactly what I did š The āPre-Call Authority Automationā When a lead books a call: They instantly get a short SMS: āQuick heads up before our call, Iāll review your online presence and pull 1 thing thatās costing you leads.ā 6ā12 hours later, they get an email with: ⢠a Loom (2ā3 minutes max) ⢠NOT a full audit ⢠Just ONE issue, clearly explained ⢠No pitch Example: āI noticed your Google listing isnāt showing for [service] even though people are searching it weekly. Iāll explain why on the call.ā 1 hour before the call, another SMS: āLooking forward to the call. Iāll show you exactly how to fix what I mentioned earlier.ā What changed immediately: ⢠Show-up rate went way up ⢠Calls stopped feeling ācoldā ⢠Prospects started the call already trusting me ⢠Objections dropped because I had already proven competence The wild part? I didnāt sell harder. I just pre-sold credibility. This isnāt a follow-up trick. Itās a perception shift before the call even happens. I havenāt seen anyone talk about this setup, but once you use it, you canāt go back. Curious: Do you currently do anything before the call⦠or does the trust-building only start once youāre already on Zoom?